Alumna Launches Online Business, Organized to SaveBy Kathryn Fenstermacher g13 Published: May 23, 2019
Lindsay (Thompson) Stump g09 has always been an organizer. As a little girl, she would spend hours organizing her room. Now, as a stay-at-home mom with a daughter of her own, she is turning this passion into a business.
Lindsay is the founder of Organized to Save, an online platform where she provides video and blog tutorials on organization, budgeting, and efficiency. “My goal is to teach people how they can become organized on a Dollar Tree budget,” Lindsay said.
Before she and her husband, Jared, started their family, Lindsay worked as a project manager for the marketing department at the University of Saint Francis. She transitioned to being a stay-at-home mom when their daughter, Ellie, was nine months old. Lindsay launched Organized to Save in August 2018 as both a creative outlet and a source of extra income.
A true entrepreneur, Lindsay taught herself how to navigate the world of online business. She is active across YouTube, Facebook, Instagram, and her website, organizedtosave.com. Each different platform draws audiences to her blog posts and self-made videos, where they can learn tried-and-true tips for saving time and money. “A lot of people think of organizing, and they think of The Container Store,” Lindsay said. “I really like being able to show people that . . . you don’t have to go to those expensive places to make a big impact.”
Organized to Save has been in business for less than a year, and it has already grown beyond Lindsay’s expectations. She met her goal of 1,000 followers in only seven months, and some of her videos have garnered over 7,000 likes. “It’s been cool to see that people are enjoying my content and putting it into action,” Lindsay said.
Lindsay incorporates her industry experience, which began with her marketing and communications studies at Taylor University Fort Wayne. “I really enjoyed the hands-on experience (TUFW) gave us,” Lindsay said. “We got to work with real clients and do actual projects for them.”
She also draws on her personal experience of balancing a full daily schedule. Between parenting an energetic four-year-old, running a business, and staying engaged with several small groups, Lindsay’s time is precious. Her daughter, Ellie, has some special needs that require her to attend regular appointments and therapy sessions. This makes it especially important for Lindsay to maintain their schedule. “It’s been kind of a wild ride,” Lindsay said. “We’ve had to lean on God as a family.”
One of the practical ways Lindsay saves time is by utilizing techniques called “batching tasks” and “block scheduling” to accomplish as many similar tasks as possible within a specified block of time. While Ellie is in school, Lindsay might designate a few hours for editing videos, writing content, or catching up on housework. If she has 15 minutes to spare, she will set a timer and see how much she can accomplish while trying to “beat the clock.” Then she turns around and teaches these techniques on her YouTube channel. “I’m already doing these things, anyway, so why not take what I’m doing and teach other people?” Lindsay said.
“Organized to save” is precisely how Lindsay lives her life. She saves money, time, and energy to spend on the most important things: family, friends, and teaching others how they, too, can become organized to save.